Nagano — Where Healthy Living and Exceptional Produce Thrive
Surrounded by the majestic Japanese Alps, Nagano is blessed with crisp mountain air, pure water, and an abundance of nature. In 2024, Nagano ranked No. 1 in Japan for healthy life expectancy for both men and women. A deep-rooted culture of enjoying fresh, seasonal fruits and vegetables has long been part of everyday life here. Behind Nagano’s exceptional produce are its high elevations, abundant sunshine, dramatic day-to-night temperature differences, and pristine mountain water. Together, these natural conditions create an ideal environment for growing flavorful, high-quality fruits and vegetables.
What Makes Nagano Produce Exceptional
01｜High Elevations
Around 80% of Nagano’s produce is grown above 500 metres. Cooler nights and diverse elevations allow fruits and vegetables to mature slowly and develop rich flavor.
02｜Sunny Days, Cool Nights
Nagano enjoys long sunshine hours and large day-to-night temperature differences. Warm days help crops produce sugars, while cool nights help retain them — enhancing sweetness and flavor.
03｜Pure Mountain Water
Pure water flows from the Japanese Alps and supports farms across the region. Together with fertile land and a clean natural environment, it helps produce fresh, high-quality fruits and vegetables.
