Privacy policy

Privacy Policy

This Privacy Policy (the “Policy”) applies to the collection, use and disclosure of an individual customer’s Personal Data (hereinafter defined) arising from goods and/or services offered by Tokyo Fresh Direct Singapore.

1. What information do we collect?
The Personal data we collect depends on the purposes for which we require the personal data and what you have chosen to provide. This may include your name, address, telephone number, email address, and any other information that may identify you or is personal to you.

2. What do we use your information for?
We collect, use and disclose your personal data when you have given us consent for purposes connected or relevant to our business or necessary to comply with our legal or regulatory obligation including:

processing your transactions with us, or to provide products and services to you;
managing your relationship with us;
facilitating your use of our platforms and services;
marketing purpose
any other reasonable purposes related to the aforesaid.

3. How do we protect your information?
All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. Your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

4. Do we use cookies?
We use cookies to help us understand and save your preferences for future visits.
You can choose to turn off all cookies via your browser settings but please note that some of our services may not function properly under that setting.

What are other tracking technologies?

Platform partners that we work with have also implemented pixels, tags, server-server tracking / server-forwarding and other tracking technologies which, based on your preferences, will allow certain digital signals to be collected from you, but they will similarly not allow data to be read off your hard disk.  

You can choose to accept or decline cookies or other tracking technologies we use. See section below on managing your cookie / tracker consent settings to find out how you can convey your preferences to us and our partners. This may prevent you from taking full advantage of the digital service.

To safeguard your Personal Data, all electronic storage and transmission of Personal Data is secured with appropriate security technologies.

By using any of Tokyo Fresh Direct’s websites, you consent to our use of cookies to collect and use your personal data for the purposes of collecting website usage data in order to give you a customised online experience. Where any information collected through Cookies qualifies as personal data, our Privacy Policy applies to the collection and use of such personal data.

In the following segment of the Policy, we will be explaining the different types of cookies and/or trackers that are generally used.

Types of cookies / trackers

These are the different types of Cookies / trackers we and our service providers may use on our websites:

  • Strictly necessary

These cookies / trackers are essential for you to browse the website and use our features. Cookies that allow us to remember points of interests you have added to favorites while you are browsing our site are an example of strictly necessary cookies. They are first-party session cookies and disabling these cookies will encumber the website’s performance and make features and services unavailable.

  • Performance

These cookies / trackers collect data for statistical purposes on how visitors use our website, they do not contain personal information such as names that allows us to identify the visitors. All information collected from these cookies / trackers are aggregated and therefore, anonymous. It is only used to improve how our website works.

  • Functionality

These cookies / trackers allow our website to remember choices you make such as your username or the region you are in, in order to provide you with enhanced personal features. For instance, enabling the use of this cookie / tracker allows elements of persistent personalisation on our website. We will be able to remember your language preference in subsequent visits you make to our website. Buttons and widgets provided by social network services and other third parties commonly set cookies / trackers, which enable visitors to perform actions like posting links, are social sharing cookies / trackers that fall into this category.

  • Target and advertising

These cookies / trackers are used to deliver advertisements more relevant to you and your interest. They are usually placed by advertising networks with our permission. They could be used to measure the effectiveness of the advertising campaign or limit the number of times you see the same advertisement. In this category, there could also be third party social sharing, content or functionality services where there is a significant element of data collection by the third party for either advertising or profiling of visitors.

Third party data sharing

To deliver on our promise of bringing you a personalised experience on our websites, we often partner up with third parties, whom we share data with. Third parties such as our customers, partners and service providers may use cookies, trackers and similar technologies in connection with our services. Through such data partnerships, these partners might use for example, tokyofreshdirect.com's cookies, pixels and other tracking technologies to run targeted advertising messages on their websites, and similarly provide a more tailored website experience. We may also work with third parties to help us provide our services and for our own marketing purposes.

List of frequently used cookies / trackers on our websites

 Cookie / Tracker

Cookie / Tracker Type

Description

Shopify

Functionality

Performance

Shopify cookies are used to ensure that our website functions correctly, allowing you to navigate, add items to your cart, and complete the checkout process smoothly.

Google Analytics

Performance

Google Analytics cookies are used to collect information about how visitors interact with our website. This data helps us understand website traffic patterns and improve our site’s performance.

Google Ads

 

Performance tracker

Target and advertising tracker

 

The Google Tag collects data that helps us track conversions from Google ads, optimize ad performance, build targeted audiences for future ads, and remarket to users who have taken specific actions on our website.

Meta Universal Tag

fb-events.js

Performance tracker

Target and advertising tracker

The tag is a code placed on the website that will collect data that helps to track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on STB website.

Lucky Orange

Performance

Lucky Orange cookies are used to analyze user behavior on our website, such as mouse movements and clicks, to identify areas for improvement and enhance the user experience.

 

How to manage your cookie / tracking consent settings?

You can decide which cookies or other similar trackers you would like to accept by changing your browser’s settings. Most internet browsers allow some control of most cookies through the browser settings. The following are user guides of popular browsers and provide useful information on how you may adjust Cookies settings on your browser. If you choose to block all the cookies, you may not be able to access part of our website.




To exercise your preferences in relation to Google tracking technologies, you may find more information and instructions at the following hyperlinks:

https://blog.google/products/chrome/take-step-step-guide-your-chrome-privacy-settings/

Go to chrome://settings/adPrivacy in your browser

chrome://settings/adPrivacy

https://support.google.com/chrome/answer/13355898?hl=en

https://safety.google/chrome/

To find out more information on deleting or controlling cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity you may visit the following websites at: